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Paid Advertising

Google Ads & Meta Ads for Service-Based Businesses

Generate qualified leads and measurable revenue with paid advertising campaigns across Google, Facebook and Instagram.

$1M+

Revenue Generated for Clients

100+

Clients Served

40+

Campaigns Managed

$1M+

Revenue Generated for Clients

100+

Clients Served

40+

Campaigns Managed

Lyons Landscaping

7.4x

200+

12+

ROAS  Averaged Over 12+ Months

Leads Generated

Campaigns Launched

Over 12+ months, FalkFilmz has helped Lyons turn Meta Ads into a consistent source of new business, averaging a 7.4x ROAS based on actual booked work, not just projected lead value. From seasonal offer strategy and creative production to A/B testing, targeting, optimization and lead follow-up, we manage the full system behind the results.

What FalkFilmz Provides:

Short-Form VideoPhotographySocial Media
Short-Form Video

Not Your Average Joe's Car Wash

What FalkFilmz Provided:

100's

Over 2+ years, FalkFilmz helped Not Your Average Joe’s Car Wash establish and grow its brand through strategic content and paid advertising. During that time, we averaged a 4.5x ROAS, generated hundreds of leads, and produced content that reached well over 1 million views. From brand development and creative production to campaign strategy, testing and optimization, we helped build a recognizable local brand backed by measurable results.

4.5x

Photography

Of Leads Generated

ROAS  Averaged Over 2 years

1M+

Views Generated

Social Media

Reach Customers at Every Stage

Whether someone is actively searching for your services or discovering your business for the first time, we build paid advertising campaigns designed to reach the right people at the right moment.

How we manage:

  • Search & keyword strategy

  • Service-area targeting

  • Conversion tracking

  • Landing page optimization

  • Ongoing campaign optimization

Screenshot of meta analytics showing 15 leads at $33 per lead in 30 days of starting campaign.png

Meta Ads Management

Use Meta Ads to reach highly targeted audiences across Facebook and Instagram. With advanced targeting options based on interests, behaviours, demographics, and location, we will show your ads to people who are most likely to be interested in your services.

​

Meta’s built-in lead generation tools make it easy for potential customers to submit their contact information directly through the platform. By combining compelling ad creatives with optimized targeting and retargeting strategies, Meta Ads help nurture potential customers through the decision-making process, turning interest into high-quality leads.

Google Ads Management

Google Ads allow your business to connect with potential customers exactly when they are searching for your products or services online. By targeting high-intent keywords, we ensure your ads appear at the top of Google search results, putting your business in front of users who are actively looking for solutions. This makes Google Ads one of the most effective platforms for capturing leads from people who are ready to take action.

​

Through precise keyword targeting, geographic controls, and performance tracking, we can optimize your campaigns to drive consistent and measurable results. Whether through search ads, display ads, or performance max campaigns, FalkFilmz can help you capture valuable leads by guiding potential customers to landing pages designed to convert interest into inquiries, bookings, or sales.

How we manage:

  • Search & keyword strategy

  • Service-area targeting

  • Conversion tracking

  • Landing page optimization

  • Ongoing campaign optimization

Screenshot of Google Ad campaign analytics showing an average cost per conversion of $3.58.png

Convert Customers With Targeted Digital Advertisements

Turn ad spend into measurable revenue while lowering your cost per conversion. We build a tailored advertising strategy around your business model, ensuring you’re visible exactly when it matters most. Generate qualified leads through social campaigns or dominate search results when customers are actively looking for your services.

Analytic Reporting

Every month, we provide a clear performance report that breaks down what’s working, what isn’t, and where there’s room to improve. We then meet with each client one-on-one to review the numbers, talk through campaign performance, and make decisions based on real data.

 

This keeps everyone aligned, gives you full visibility into how your ad spend is performing, and helps us continuously refine the strategy month over month.

More Of Our Ads

Trusted Across North America

Join businesses already using content to stand out, build trust, and grow.

Jordan Fedyna

Exactly what I wanted! A professional photographer to capture my moment at graduation! Adrian did it fast and efficient making our special day easier! Thanks!

Jordan Fedyna

Personal Brand

Joel Elman

Worked with FalkFilmz on two videos and had a great experience both times. Super easy to work with, reliable, and genuinely cares about getting the best result possible. He brought creative ideas to the table, helped throughout the process, and delivered quality work.

Joel Elman

Personal Brand

Lindsay McDonald

Adrian was absolutely amazing. This was my first time with a videographer and he made me feel SUPER comfortable and gave me detailed directions as to how he wanted me positioned for the best shot and frame. He was punctual and super patient.

Lindsay McDonald

NXY Wellness

Lyons Landscaping

FalkFilmz has been managing our Facebook and Instagram advertising for over a year and the results speak for themselves. Great content, consistent leads, and an awesome team to work with. Highly recommend.

Lyons Landscaping

Organization

Kiva MH

From the moment we start a project, Adrian hears my vision and has a real understanding of music and storytelling. His filming is cinematic, intentional, and polished, and his editing takes everything to another level.

Kiva MH

Musician

Colin Lyons

Adrian and his team know what they are doing. I have worked with Adrian for a year now and he is hitting the mark as we grow. Fresh content, edgy ideas when you need to make an impression or completely start to own your space

Colin Lyons

Personal Brand

Jake Young

From content creation to strategy and consistency, FalkFilmz completely elevated our brand presence online. Engagement is up, our posts actually convert, and our page finally reflects the energy we bring in-store...

Jake Young

Fuel Supplements Kamloops

Caleb English

Working with Adrian is always a great experience. From the moment we start a project he hears my vision and has a real understanding of music and storytelling.

Caleb English

You Should Quit Podcast

Jordan Fedyna

Exactly what I wanted! A professional photographer to capture my moment at graduation! Adrian did it fast and efficient making our special day easier! Thanks!

Jordan Fedyna

Personal Brand

Joel Elman

Worked with FalkFilmz on two videos and had a great experience both times. Super easy to work with, reliable, and genuinely cares about getting the best result possible. He brought creative ideas to the table, helped throughout the process, and delivered quality work.

Joel Elman

Personal Brand

Lindsay McDonald

Adrian was absolutely amazing. This was my first time with a videographer and he made me feel SUPER comfortable and gave me detailed directions as to how he wanted me positioned for the best shot and frame. He was punctual and super patient.

Lindsay McDonald

NXY Wellness

Lyons Landscaping

FalkFilmz has been managing our Facebook and Instagram advertising for over a year and the results speak for themselves. Great content, consistent leads, and an awesome team to work with. Highly recommend.

Lyons Landscaping

Organization

Kiva MH

From the moment we start a project, Adrian hears my vision and has a real understanding of music and storytelling. His filming is cinematic, intentional, and polished, and his editing takes everything to another level.

Kiva MH

Musician

Colin Lyons

Adrian and his team know what they are doing. I have worked with Adrian for a year now and he is hitting the mark as we grow. Fresh content, edgy ideas when you need to make an impression or completely start to own your space

Colin Lyons

Personal Brand

Jake Young

From content creation to strategy and consistency, FalkFilmz completely elevated our brand presence online. Engagement is up, our posts actually convert, and our page finally reflects the energy we bring in-store...

Jake Young

Fuel Supplements Kamloops

Caleb English

Working with Adrian is always a great experience. From the moment we start a project he hears my vision and has a real understanding of music and storytelling.

Caleb English

You Should Quit Podcast

Paid Advertising FAQ

  • It depends on how your customers typically find and buy your service. Google Ads are great for capturing existing demand when people are already searching for what you offer, while Meta Ads are better for creating demand through strong visuals, offers, and creative that gets in front of potential customers before they start searching. For some businesses, the strongest strategy is using both together.

  • There’s no one-size-fits-all ad budget. How much you should spend depends on the value of your product or service, your margins, and what you can afford to pay to acquire a customer. If your average job is worth $10,000, you close 15% of leads, and leads cost about $215 each, you’d spend roughly $1,430 in ads to acquire one customer

  • Paid ads can start generating traffic and leads shortly after launch, but it takes time to understand what’s actually working. The first few weeks are used to collect data, test different creative, messaging and audiences, and identify where the strongest results are coming from. In most cases, we look at the first 2–3 months as the period where the campaign is being built, tested and optimized into something more consistent.

  • Yes, paid ads can work extremely well for local service businesses when the right offer, targeting, creative and follow-up systems are in place. They’re especially effective for businesses with higher-value services, enough capacity to take on new work, and a sales process that can turn leads into booked jobs. The goal isn’t just to generate more leads — it’s to generate the right leads and track them through to actual revenue.

  • Accurate tracking starts with connecting the full lead funnel to your CRM. Whenever possible, we track leads from the original ad through each stage of the sales process, all the way to booked work. This allows us to see which campaigns, ads, and offers are actually generating revenue, not just clicks or form submissions, and gives us better data to optimize around what’s producing real business results.

  • Yes. We handle the full creative process, including campaign concepts, scripting, video and photo production, ad copy, and the final creative used in the campaigns. We also test different versions of the creative over time so we can see what actually performs best and continue improving the campaign based on real data.

  • Boosting a post is a simple way to get more reach or engagement on existing content, but it gives you far less control over targeting, testing, tracking, and optimization. A full ad campaign is built around a specific business goal, with dedicated creative, audiences, funnels, conversion tracking, and ongoing A/B testing. The focus isn’t just on getting more views — it’s on generating measurable leads and booked work.

  • Effective advertising takes more than simply launching an ad and waiting for results. The first month is focused on research, strategy, account setup, developing concepts and scripts, producing the creative, building the funnel, and launching the campaigns.

    Months two and three give us time to collect real data, A/B test different creative, messaging and funnels, and continuously optimize based on what’s actually working. One month simply isn’t enough time to properly build, test and improve a campaign.

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